What is a DMA? Client Success Updated January 08, 2020 03:08 Follow DMA, or Designated Market Area, is geographic area that represents specific markets as defined by the Nielsen Company. A full list of the Nielsen DMAs can be found here. Related articles What is a DMA? How does Black Box Intelligence define restaurant segments? What amount of data can I expect from each source and how often will it come into the platform? Why are some words within a mention different colors or bolded? What is Guest Intelligence? Comments 0 comments Article is closed for comments.