What is a DMA? Client Success Updated May 14, 2020 21:27 Follow DMA, or Designated Market Area, is geographic area that represents specific markets as defined by the Nielsen Company. You can find the full list of DMAs here. Related articles 2021 Reporting Schedule What is Financial Intelligence? How do you track traffic? What are the Daypart Definitions? Data Elements Comments 0 comments Article is closed for comments.
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