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  • What is Financial Intelligence?
  • What is a DMA?
  • How do you track traffic?
  • How does Financial Intelligence define a comp unit?
  • What are the Daypart Definitions?
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What is a DMA?

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Client Success
Updated May 14, 2020 21:27
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DMA, or Designated Market Area, is geographic area that represents specific markets as defined by the Nielsen Company.

You can find the full list of DMAs here.

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