DMA, or Designated Market Area, is geographic area that represents specific markets as defined by the Nielsen Company.
Articles in this section
- 2021 Reporting Schedule
- 2020 Reporting Schedule
- What is Financial Intelligence?
- What is a DMA?
- How do you track traffic?
- How does Financial Intelligence define a comp unit?
- What are the Daypart Definitions?
- How does Financial Intelligence define a segment?
- 2018 Reporting Schedule
- 2019 Reporting Schedule