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  • What is Workforce Intelligence?
  • Can I benchmark my performance against other industry segments besides my own?
  • What is a DMA?
  • How does Workforce Intelligence track data and create benchmarks?
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  • How does Workforce Intelligence define a segment?

What is a DMA?

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Client Success
Updated March 27, 2019 20:59
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DMA, or Designated Market Area, is geographic area that represents specific markets as defined by the Nielsen Company. 

You can find the complete list of DMAs here. 

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