The Wheel is an analytics tool developed exclusively for Guest Intelligence clients. The Wheel summarizes social data for your brand and also allows you to search that data for relevant topics, themes, and trends.
The Wheel allows you to see in-depth analytics pertaining to your brand’s mentions:
The inner-most circle of the Wheel shows the brand that you are viewing data for (either your brand or a competitor brand). (Ex. Shake Shack)
The next layer shows your Guest Satisfaction metrics, Brand Alerts, as well as your Custom Classifications (Ex. Food)
Moving further out from the center, the 3rd segment of the Wheel shows the keywords associated with that data classification. (Ex. Burger)
Finally, the outermost ring of the Wheel identifies the sentiment term (positive or negative) associated with that mention. (Ex. Great)